One managed AI agent for business operations

One AI agent, shaped around the repetitive work in your business.

Kelpie designs, deploys, and supervises one business-specific AI agent that operates inside your existing systems, follows your procedures, and escalates when human judgement is required.

Not another AI tool. One managed Kelpie agent with workflow design, integrations, approvals, logs, and ongoing improvement.
Live workflowsBuilt inside real businesses
Human approvalRequired for sensitive actions
Tool connectedEmail, chat, docs, CRMs, finance
Managed serviceDesigned, deployed, and improved
Operations Coordinator AgentOnline
14items checked
6drafts prepared
3needs approval
Kelpie agent dashboard preview
What changed overnight?
I triaged the inbox, updated the task board, drafted supplier follow-ups, and flagged three decisions for approval.
What needs a person?
Owner approval, one complaint response, and a payment-related finance item. I prepared context for each.
Checked inbox and task queues
Drafted follow-up messages
Updated daily operator brief
Paused sensitive actions for approval
The wedge

Your team is not short on effort. They are buried in repeatable work.

Inbox noise, slow follow-up, CRM mess, repetitive admin, manual reporting, and context switching drain the people who should be making judgement calls. Kelpie starts with one real workflow, proves it, then expands from there.

Workflow applications

One Kelpie agent, applied to the workflows that matter.

Kelpie is not a directory of separate agents. It is one managed agent configured around each business: systems, permissions, approval rules, reporting rhythm, and success measures.

Inbox triage workflow

The Kelpie agent reads inbound messages, sorts urgency, drafts replies, flags approvals, and keeps the team focused on the conversations that matter.

Email and chat triageDraft repliesUrgency flagsDaily summaries

Maintenance triage workflow

The same agent monitors maintenance requests, gathers missing context, checks job history, drafts supplier or owner updates, and escalates sensitive decisions.

Job summariesSupplier follow-upOwner draftsEscalation briefs

Sales follow-up workflow

Kelpie keeps leads warm with timely research, next steps, reminders, and draft outreach so opportunities do not disappear between busy days.

Lead researchFollow-up draftsCRM notesPipeline reminders

Data gathering workflow

Kelpie runs repeatable research workflows, cross-checks sources, captures structured data, and prepares review-ready output for your team.

Market researchProspect listsData entryVerification notes

Finance admin workflow

Kelpie prepares reconciliations, extracts receipt details, checks invoice context, and drafts finance actions while keeping approval gates intact.

Invoice checksReceipt summariesReconciliation prepApproval queues

Operations coordinator workflow

Kelpie turns scattered updates into daily briefs, recurring task checks, exception reports, and clear next actions for managers.

Daily briefsTask monitoringSOP checksWeekly reports
How it works

We build the operating system around the agent.

The value is not just the model. It is the workflow design, tool access, memory, SOPs, approvals, and weekly improvement loop.

01

Diagnose

Map the workflow, systems, bottlenecks, risks, and decision points.

02

Design

Define the agent's workflow, permissions, memory, SOPs, escalation rules, and output format.

03

Deploy

Connect approved tools, test on real examples, and launch with clear human approval gates.

04

Improve

Review logs, refine prompts and procedures, add skills, and expand only when the role is stable.

Risk controls

Human approval where it matters. Automation where it helps.

Kelpie is designed to be useful without becoming reckless. Sensitive work stays reviewable, visible, and scoped.

Human approval before external messages, payments, reputation-risk decisions, or sensitive changes.
Scoped permissions so Kelpie only uses the systems and data required for the workflow.
Audit trails, task logs, summaries, and clear escalation notes so the team can see what happened.
Business memory that captures preferences, procedures, corrections, and examples over time.
Systems connected

Works around the apps your team already uses.

Kelpie can be deployed around approved business accounts and private procedures. Secrets stay out of chat and permissions are scoped to the workflow.

GmailGoogle CalendarGoogle DriveSheetsTelegramWhatsAppMicrosoft TeamsHubSpotXeroStripeServiceM8AirtableNotionPropertyTreeTapiCustom workflows
Proof assets

Built from real operating work, not AI theatre.

Kelpie should show buyers what the agent did, what it escalated, and how it made the team faster. These are the proof blocks the site is now ready to support.

Draft-first workflow

Maintenance triage

Agent reviews maintenance requests, checks job history, prepares owner or supplier updates, and pauses anything sensitive for a property manager.

Structured lead lists

BDM research

Agent gathers suburb and property context, cross-checks sources, prepares call notes, and turns scattered research into a clean review queue.

One morning summary

Daily operator brief

Agent checks inboxes, tasks, calendars, and priority exceptions, then gives leaders a concise brief with decisions separated from routine updates.

Lead magnets

Start with one workflow.

The first conversion should feel practical and low-risk: identify the first workflow before asking a buyer to imagine a full AI transformation.

ScorecardLead magnet

AI Readiness Scorecard

A quick audit that identifies where Kelpie can safely create leverage first.

CalculatorLead magnet

Admin Workload Calculator

Estimate how much time your team spends on repeatable work that could be delegated.

LibraryLead magnet

Workflow Application Library

Browse the ways one Kelpie agent can be applied across different business workflows, systems, approval rules, and daily outputs.

Built and supported by Kelpie

Practical operators behind the Kelpie agent.

Kelpie is led by Lukas Maconochie, Managing Director and client-facing lead. The job is to scope useful workflows, deploy the agent properly, and keep improving it from real usage.

Lukas Maconochie

Lukas Maconochie

Managing Director and face of Kelpie. Lukas leads client relationships, workflow scoping, product positioning, and business outcomes for Kelpie deployments.

Managing DirectorClient-facing leadWorkflow scoping
FAQs

Questions before you build.

Kelpie sells one managed AI agent applied to business workflows. The agent is software, but the service includes workflow design, setup, integrations, operating rules, approvals, support, and improvement.
No. A Kelpie agent can use tools, files, memory, schedules, business rules, and approval gates. Chat is only one way to interact with it.
Start with frequent, painful, repeatable work that is easy to verify and low enough risk to prove value quickly.
By default, customer-facing communication is draft-first and human-approved. More automation can be added only when the process and risk are clearly approved.
The agent escalates with context, options, source notes, and a suggested next action instead of guessing on sensitive work.
We scope one useful workflow, identify tools and data, define approval rules, build the agent, test it on real examples, then iterate from usage.
Free workflow audit

Find the first workflow Kelpie should take on.

Tell us where the repetitive work is. We'll identify the safest first workflow, what systems Kelpie needs, and what should stay behind approval.

Email: lukas@kelpiegroup.com.au
Website: kelpiegroup.com.au
Location: 36 Warry St, Fortitude Valley QLD 4006

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